Irish Nature Organic Minced Beef 500g

This product is made from organic grass fed beef, thus, the color would be noticeably darker than that of grain fed beef. Apart from the cattle's diet, the breed, package, cutting and temperature also determine the color of the meat. According to USDA, discoloration does not necessarily mean the meat is spoiled, but instead simply the chemical reaction between the protein myoglobin and oxygen. Also, the surface area of minced meat is larger, which speeds up the aforementioned reaction. The meat will return to its normal color once it is in contact with oxygen, as NSW Food Authority points out. 

AWARD WINNING ORGANIC BEEF FROM THE ISLAND OF IRELAND
The eating quality of Irish Beef has been further acknowledged with achievements in the Great Taste Awards.

"OUR ORGANIC BEEF IS NATURALLY"
HIGH IN PROTEIN, LOW SALT, SUGAR FREE, GLUTEN FREE

"OUR ORGANIC BEEF IS"
HORMONE FREE, GMO FREE, CHEMICAL FREE, 100%DNA TRACEABLE, FREE RANGE, CERTIFIED ORGANIC, GRASS FED, ULTRA TENDER

"IRISH BEEF BORN & BRED, GRASS FED, FAMILY LED"
OUR MEAT IS A TOKEN OF QUALITY FOR ITS REGULARITY AND ALSO FOR ITS EXCEPTIONAL TASTE. THE TEXTURE OF THE MEAT IS DUE TO THE IDEAL PERCENTAGE OF FAT TO LEAN WHICH IS A RESULT OF REARING CONDITIONS AND ENVIRONMENT OF IRISH FARMS.


PRODUCED TO PERFECTION
How to explain why Irish Beef is as good as it is?
Well, it is a combination of factors that merge to a happy confluence that result in our great tasting beef.
Firstly, it is the animal. Our organic cattle are treated with respect, no antibiotics, no hormones and no routine medicines are allowed to be used. We can guarantee no residues in our meat. Also due to non-use of herbicides and pesticides our organic farms are free from these residues. Our cattle live on the land in a totally natural environment.
Secondly, it is the grass advantage. All our organic beef cattle are raised on vegetarian grass fed diets only. Ireland is very fortunate to have a weather system influenced by the Gulf Stream, a mild climate with lots of rain. This helps our organic grass to grow all year around, giving our livestock a happy and healthy life and while also creating a wonderful eating quality in the meat.
So as well as delicious, it means our Irish Beef is:

• Natural
• Sustainable
• Always Ultra-Tender®

And thirdly, Ultra-Tender® is a process developed and patented by ABP Food Group. Drawing on 40 years of experience, this process is scientifically proven to increase tenderness and consistency. Our organic beef, raised on grass, on sustainable Irish organic farms where animal welfare is priority. The combination of this trinity of factors... succulent, flavoursome and tender Irish Beef.